![]() In my early twenties, I had been drawn into this world myself, stumbling across pickup artist forums while seeking advice about how to ask someone out on a date. I wanted to learn more about the so-called manosphere – a growing community of men who promote traditional masculinity, as well as an opposition to feminism – and began researching a book. Young men appeared to be rejecting progressive narratives around toxic masculinity Peterson’s self-help book, 12 Rules for Life: an Antidote to Chaos, sold more than five million copies by the end of 2020. That same year, the Canadian academic Jordan Peterson became an online celebrity, building a fanbase around YouTube videos that combined Jungian philosophy and Christian teachings with his promotion of “masculine” virtues such as stoicism, courage and personal responsibility. ![]() The session was a promotional event for Buczkowski’s course “The 10 Commandments of Game”, but it was also big on self-help monologues, as well as rants about not dating women older than 24 (Buczkowski was 41 at the time). I have been attending events such as this since 2018, when I pitched up at a free seminar in London hosted by the former pick-up artist-turned-wealth coach Derek Moneyberg (born Dale Buczkowski). Science and Technical Research and Development.Infrastructure Management - Transport, Utilities.Information Services, Statistics, Records, Archives.Information and Communications Technology.HR, Training and Organisational Development.Health - Medical and Nursing Management.Facility / Grounds Management and Maintenance.The rest of the week is filled with photo shoots (to build a more aspirational social media profile), post-nightclub debriefs, and further seminars on improving your Instagram game. The latter involves identifying what motivates them (this might be women, or access to celebrity parties), “offering value” (by suggesting introductions or having local status) and exchanging contact information. ![]() Here, they are taught how to start conversations with women, as well as how to network with “high status” men. ![]() The students are mostly in their twenties and thirties, with one or two in their mid-forties – but the lifestyle they aspire to is pure adolescent fantasy: a cartoonish world of supercars, luxury mansions and bikini-clad women.Īs well as attending seminars, students are taken out three nights a week to Los Angeles’s more exclusive nightclubs by “in-field” coaches. One participant has flown in from Australia, another from Vancouver. This week-long course, costing $10,000, promises to teach us how to forge an “elite social network” that will lead to a life of material and sexual abundance. Sitting alongside me are 12 other men, most of whom work in finance or as internet entrepreneurs: think affiliate marketing schemes and property flipping. The opposite of masculinity is anti-masculinity. “The opposite of masculinity is not femininity. ![]() “The world is shaming men for being masculine,” he says. It is day one of the “high status” course in Los Angeles, and our host, a middle-aged former member of the United States Navy (white T-shirt, blue jeans, black Converse) is perched on a chair at the front of the room, detailing the wrongs of feminism. ![]()
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