![]() The move saw Mousebreaker become part of IPC’s Ignite division, aimed predominantly at the 18-24 male demographic, and home to publications such as Nuts, Loaded and NME. In June 2008, Mousebreaker was purchased by Time Warner owned IPC Media for a rumoured seven figure sum. Upon licensing copies of both games, the pair realised the potential of their hobby, but it wasn’t until 2003 that was popular enough to be the only source of income for them and they began to work on the website full-time. Their first projects were a simple penalty shoot out game, and a pool game that would be the basis of the Blast Billiards franchise. Pendry and Stott first worked together on flash games as a hobby in 2000. In 2016, Mousebreaker was sold to Spil Games. The site was amongst the biggest UK flash games websites, with over 4,500,000 unique users per month. In 2008, the website was purchased by UK publisher IPC Media for a rumoured seven figure sum. One of the earliest browser game portals, the site earned a reputation in terms of publishing sports and, in particular, football games. Mobile is not going away, which makes now the best time to consider your mobile strategy for your domain.Mousebreaker is a UK based casual games website founded in 2001 by Richard Pendry and Alick Stott. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.- Jerry Dischler, Vice President, Product Management, AdWords Please remember that 30% of the entire UK internet traffic already comes from smartphones – – and Google acknowledged back in May of 2015, that mobile searches are overtaking desktop searches: You should not neglect the mobile optimisation of your site. Every URL will therefore get redirected to this startpage when accessed from a smartphone. redirects to m. when accessed with a smartphone, instead of returning a 404, as it should.Īnother example is .uk (-46%), which only has a home page for their mobile version. (-67%), for example, redirects many of their pages which are not optimized for mobile use – because many of their products use Adobe Flash – to their mobile home page. ![]() All these redirects to the home page constitute soft-404 errors which have a negative impact on the site. If a specific page is not available it should return a status code 404 (page not found) instead of just redirecting the user to the home page, regardless of the desktop or mobile version. It is not hard to get a fix on what Google thinks of your page where mobile-friendlyness is concerned: just use Google’s Mobile-Friendly Test. They lost 72% of their mobile Visibility on .uk. (2) Į managed to lose 50% of their keyword rankings between desktop and mobile searches, where the loss in the Top 10 is even more pronounced at 70%, because they do not have a mobile version. Sadly, their set-up does not work as well, due to some implementation issues. ![]() also decided to put their mobile content on a different domain, yp.com. This is a great example to show that Google really does not care where you put your mobile content, as long as the two versions are set up correctly. Lastly, it is worth to mention that managed to gain 17.26% in their mobile Visibility, which is quite a lot for a domain of this size, though they might want to check if this increase is not hurting .uk as the following chart suggests.Ĭomparing the mobile Visibility for with the desktop Visibility of .uk on .uk If we only look at the keywords within the Top 10 search results, we find that the mobile version ranks for 1.110 keywords while the desktop version only ranks for 744 keywords, an increase of nearly 50% between the mobile and desktop Top 10. ![]() If we take a closer look at the domain with the second best increase in mobile Visibility,, we find the number of keywords for the mobile- and desktop-index to be about the same – 12,393 for mobile and 11,600 for desktop, a slight edge of 6,5% for the mobile keywords. Google’s integration of tweets within the search results also was an important milestone. That is the reason why Twitter managed to increase their mobile Visibility by 131%, from 465 to 1,077 points. Comparison between the desktop- and mobile-Visibility for on .ukįor the calculation of the Visibility Index, the keywords are weighted according to the position, search volume and click probabilities. ![]()
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